Problem:
The client seeks a full brand identity for HarmonyGlow to establish a strong market presence and stand out from competitors. Targeting vibrant 18-30-year-olds (Gen Z and Millennials) as the primary audience and dynamic individuals aged 31 to 44 as the secondary audience, their goal is to transform the daily skincare routine into a mindful and rejuvenating experience for both age groups.
Solution:
For HarmonyGlow, brand solution involves a brand strategy that resonate with the diverse target audiences. So I made a luxury and premium logo and the color palette that show vibrant individuals and Reflect the essence of balance and tranquility. The imagery I use for the brand shows and fulfil the goal that a skincare experience that not only addresses the unique needs of each demographic but also promotes a sense of mindfulness and rejuvenation in their daily beauty routines.
